Customer Service Strategies For Small Businesses Seeking To Surpass The Competition

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Customer Service Strategies For Small Businesses Seeking To Surpass The Competition

Customer Service Strategies For Small Businesses Seeking To Surpass The Competition

Excellent customer service can make or break a small business. You, as a business owner have the responsibility to offer a standard of excellence that your customers will appreciate. In this competitive global economy, when customers are just one computer click away from doing business with another company, it is imperative that you find ways to set yourself apart. Countless surveys have found that customers are loyal to companies that have shown a willingness to offer personalized interactions.

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SO HOW DO YOU TAKE YOUR BUSINESS FROM ORDINARY TO EXTRAORDINARY?

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1. Identify your customers. Gathering data such as gender, age, demographics and purchasing habits gives you a real opportunity to offer a personalized customer service experience.

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2. Be omnipresent. Take a customer journey, a visual walk through the path your customer takes as they explore their surroundings. What captivates them, the products, the music, the aroma, the overall ambiance of your décor. Take note of how much time they spend in your space, then focus on what it takes to keep them there. Be present, be vigilant, be available. Before they depart, you need to have a plan in place for your next interaction. Communication is needed to keep them engaged with your business. Be it emails, social media or a quick phone call, you need to use every avenue to keep the lines of communication open.

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3. The VIP Treatment. Rule #1, everyone is a VIP. When it comes to doing business with your company. All customers generate revenue whether large or small it all adds up to huge assets for your business. Loyal customers are truly an asset, referral customers are your test market giving you the ability to show off your attributes in the best way. Former customers can be lured back by offering incentives and paying extra attention to making sure their needs are met. Adhering to this policy ensures that everyone who receives outstanding customer service will keep your business thriving longer and better than your competition.

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4. Employee-Employer Relations. One of the most neglected and overlooked aspects of excellence in customer service is working for companies that do not value their employees. Small business owners who treat their employees with the same appreciation, respect, value, and transparency as they do with their customers will reap the rewards of a successful business. The happier your employees are with your vision, your policies, your incentives, the more likely they are to remain dedicated, loyal, and work harder toward the overall success of your company.

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In our ever-changing, competitive, vastly technological world, it takes a creative and innovative mind to elevate your business above and beyond levels that will surpass your competition. Investing in your customer service strategies is an investment in the future of your business.

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