When portraying a new or upgraded product line, too many companies get caught up in meaningless impressive-looking images that fail to tell their story; or, they hide the product story among over-long corporate “web infomercials.” These are just two of the mistakes that can doom an online marketing demo to the annals of ineffective marketing...
For every aspiring entrepreneur in the world, there’s a scam artist who’s tried to rip them off. If you need proof, just search this website. You’ll find warnings of startup scams, venture capital scams, credit card scams, travel scams and SEO scams. Unfortunately, there’s a new one, and it’s especially insidious, because you might never know you were taken. It won’t cost you money, but it can...
My job consists of building cool stuff, helping people build apps and helping startups grow and scale. This means I field a lot of questions and hear a ton of startup ideas. One day, an impressive young entrepreneur came to me with an interesting idea. It sounded promising, so I thought he should go for it. He did,...
Entrepreneurship can be really lonely, especially for young entrepreneurs. What have you done to build a community for yourself? I strongly advocate having a co-founder that is truly a close friend. I think having a foundation of deep impermeable respect in your co-founder relationship helps stave off a lot of the loneliness. Still, even with...
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out...
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included...
Ensuring the customer who keeps you in business is satisfied is crucial. Here are some simple tips on how to maximize your customer service
The problem with being a leader is that it can be often a burden. This is because it's a hard thing to be responsible for other people.
You have probably heard the word “ethics” thrown around quite a bit, but do you know what ethics are? Ethics are a person or corporations moral
