A thorough customer service strategy is knowing how to engage with your customer consistently throughout the customers entire journey with your company. Offering the red-carpet treatment for your customers/clients results in creating a loyal customer base. Branding your customers is an endorsement of your brand. Customers who receive positive feedback, admiration, and inquiries about your...
Category: Article
Customer Service Strategies For Small Businesses Seeking To Surpass The Competition
Excellent customer service can make or break a small business. You, as a business owner have the responsibility to offer a standard of excellence that your customers will appreciate. In this competitive global economy, when customers are just one computer click away from doing business with another company, it is imperative that you find ways...
Customer Service Strategies And Ideas That Really Work
“Paying close attention to simple little things that most men neglect makes a few men rich” – Henry Ford. This quote supports the idea that investing in even the smallest detail when implementing a customer service strategy indicates how highly you value your customers which leads to a better customer experience thus leading to accelerated...
Seven Fatal Errors in Online Marketing Demos
When portraying a new or upgraded product line, too many companies get caught up in meaningless impressive-looking images that fail to tell their story; or, they hide the product story among over-long corporate “web infomercials.” These are just two of the mistakes that can doom an online marketing demo to the annals of ineffective marketing...
The Rise of Impostor Entrepreneurs
For every aspiring entrepreneur in the world, there’s a scam artist who’s tried to rip them off. If you need proof, just search this website. You’ll find warnings of startup scams, venture capital scams, credit card scams, travel scams and SEO scams. Unfortunately, there’s a new one, and it’s especially insidious, because you might never know you were taken. It won’t cost you money, but it can...
You Don’t Have to Pay Your Dues Before You Start a Business
My job consists of building cool stuff, helping people build apps and helping startups grow and scale. This means I field a lot of questions and hear a ton of startup ideas. One day, an impressive young entrepreneur came to me with an interesting idea. It sounded promising, so I thought he should go for it. He did,...
This Young Entrepreneur Explains Why You Shouldn’t Fear Being Wrong
Entrepreneurship can be really lonely, especially for young entrepreneurs. What have you done to build a community for yourself? I strongly advocate having a co-founder that is truly a close friend. I think having a foundation of deep impermeable respect in your co-founder relationship helps stave off a lot of the loneliness. Still, even with...
What is SEO and Why Does It Matter?
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out...
What are Listings and Why Do They Matter?
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included...
Customer Service Tips for Success
Ensuring the customer who keeps you in business is satisfied is crucial. Here are some simple tips on how to maximize your customer service
Facing The Challenges Of Leadership
The problem with being a leader is that it can be often a burden. This is because it's a hard thing to be responsible for other people.
Ethics 101: Morals At Work
You have probably heard the word “ethics” thrown around quite a bit, but do you know what ethics are? Ethics are a person or corporations moral