Author: Michael Wood Consulting (Michael Wood)

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Seven Fatal Errors in Online Marketing Demos
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Seven Fatal Errors in Online Marketing Demos

When portraying a new or upgraded product line, too many companies get caught up in meaningless impressive-looking images that fail to tell their story; or, they hide the product story among over-long corporate “web infomercials.” These are just two of the mistakes that can doom an online marketing demo to the annals of ineffective marketing...

The Rise of Impostor Entrepreneurs
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The Rise of Impostor Entrepreneurs

  For every aspiring entrepreneur in the world, there’s a scam artist who’s tried to rip them off. If you need proof, just search this website. You’ll find warnings of startup scams, venture capital scams, credit card scams, travel scams and SEO scams. Unfortunately, there’s a new one, and it’s especially insidious, because you might never know you were taken. It won’t cost you money, but it can...

You Don’t Have to Pay Your Dues Before You Start a Business
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You Don’t Have to Pay Your Dues Before You Start a Business

My job consists of building cool stuff, helping people build apps and helping startups grow and scale. This means I field a lot of questions and hear a ton of startup ideas. One day, an impressive young entrepreneur came to me with an interesting idea. It sounded promising, so I thought he should go for it. He did,...

This Young Entrepreneur Explains Why You Shouldn’t Fear Being Wrong
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This Young Entrepreneur Explains Why You Shouldn’t Fear Being Wrong

Entrepreneurship can be really lonely, especially for young entrepreneurs. What have you done to build a community for yourself? I strongly advocate having a co-founder that is truly a close friend. I think having a foundation of deep impermeable respect in your co-founder relationship helps stave off a lot of the loneliness. Still, even with...

What is SEO and Why Does It Matter?
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What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out...

What are Listings and Why Do They Matter?
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What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included...